Immerse yourself in what you love. Ambilight TV
Ambilight TVs are the only TVs with integrated LED lights on the back that react to what you watch, immersing you in a halo of colourful light. This changes everything: your TV seems bigger, and you'll be drawn deeper into your favourite sports, films, music and games.

Bright OLED screen. Lifelike picture in any light
The lifelike picture of this bright OLED TV always looks superb, even if viewed at an angle. Any changes to ambient lighting in your room are automatically compensated for whatever you're watching, blacks look black (not grey) and even the smallest details will leap from the shadows and bright areas. All major HDR formats are supported.

Whatever you watch, a picture so real. P5 engine with AI
Philips P5 processor with AI delivers a picture so real it feels like you could step right into it. A deep-learning AI algorithm processes images in a manner similar to the human brain. No matter what you’re watching, you get lifelike detail and contrast, rich colour, and smooth motion.

Cinematic viewing for all you watch and play
Hold onto the edge of your seat! With Dolby Vision on board, you'll see the picture the director wanted you to see, no more disappointing scenes that are too dark to make out! From movies to games, say hello to every glorious detail.

Immersive surround sound technology
Compatibility with Dolby Atmos and DTS:X takes the sound of this TV to another level, in any room. The latest movies, the newest games, the biggest sports events: with sound effects placed in the space above and around you, you'll feel like you're right in the middle of the action.

Whatever you watch, perfect TV sound. IntelliSound engine
With our IntelliSound engine onboard, your Ambilight TV can use AI to give you the best possible sound! Whether it's shows and movies, music or speech-heavy content like news, the TV will optimise settings automatically. Don't want to use AI? You can also select preset sound styles manually or customise settings yourself.

Entertainment you love, with a little help from Google
What do you want to watch? Google TV brings together movies, shows and more, from across your apps and subscriptions—and organises them just for you. You'll get suggestions based on what you like, and you can even use the Google TV app on your phone to curate your watchlist on the go.

Total Gaming Solution. Thrilling play for every gamer
HDMI 2.1, 120 Hz native refresh rate and an ultra-low input lag. Indie game or AAA title, this Ambilight TV gives you the specs you need to game how you want! For more control, Game Bar 2.0 lets you customise how you play, and you can connect a Bluetooth controller for cloud gaming. PC gamers can also enjoy 144 Hz VRR via HDMI.

Connect to smart home networks, voice assistants and more
Seamless compatibility with Matter means you can easily integrate this 4K Ambilight TV into your existing smart home network. You can also use the TV remote to control your satellite or cable box or wake the Google Assistant—and the TV is compatible with Alexa-enabled devices and Apple AirPlay too.

Thoughtful design. Responsible packaging
The sleek bezel-free screen looks sophisticated in any room—and Ambilight creates mesmerising mood lighting when the screen is off. The slender metal TV remote recharges wirelessly and has motion-activated backlighting. Our packaging uses FSC-certified recycled cardboard, and the inserts are printed on recycled paper.

Specification

Product
Product id	986226
Brand	Philips
Partnr	77OLED810/12
EAN/UPC code	8718863046777
Display
Display diagonal	77 inch
HD type	4K Ultra HD
Display resolution	3840 x 2160 Pixels
Display technology	OLED
Screen shape	Flat screen
Native aspect ratio	16:9
Supported video modes	576p, 720p
Supported graphics resolutions	1920 x 1080 (HD 1080), 2560 x 1440, 3840 x 2160
Motion interpolation technology	Perfect Natural Motion
Native refresh rate	144 Hz
Display diagonal (metric)	194 cm
TV tuner
Tuner type	Digital
Digital signal format system	DVB-C, DVB-S, DVB-S2, DVB-T, DVB-T2, DVB-T2 HD
Smart TV
Smart TV	Y
Internet TV	N
Operating system installed	Google TV
Operating system version	2025
Screen mirroring	N
Apple AirPlay 2 support	Y
Hybrid Broadcast Broadband TV (HbbTV)	Y
Smart modes	Dolby Vision Game, Eco, Filmmaker, Game
Video apps	Amazon Prime Video, Apple TV, Disney+, Netflix, YouTube
Audio
Number of speakers	4
RMS rated power	40 W
Audio output channels	2.1 kanalen
Subwoofer RMS power	30 W
Audio decoders	DTS:X, Dolby Atmos, Dolby Digital
Sound modes	Cinema, Game
Enhanced Audio Return Channel (eARC)	Y
Audio system	IntelliSound
Network
Wi-Fi	Y
Ethernet LAN	Y
Wi-Fi standards	Wi-Fi 6 (802.11ax)
Bluetooth	Y
Bluetooth version	5.2
Miracast	N
Design
Product colour	Black
VESA mounting	Y
Panel mounting interface	400 x 300 mm
Introduction year	2025
Signal strength indication	Y
Stand type	Legs stand
Frameless design	Y
Performance
High Dynamic Range (HDR) supported	Y
High Dynamic Range (HDR) technology	Dolby Vision, Filmmaker Mode, High Dynamic Range 10 (HDR10), High Dynamic Range 10+ Adaptive (HDR10 Plus Adaptive), Hybrid Log-Gamma (HLG)
Game mode	Y
Teletext function	Y
Teletext	1000 pagina's
Subtitles function	Y
Teletext standards	Hyper-text
Video formats supported	AV1, AVI, HEVC, HEVC/H.265, MKV, MPEG1, MPEG2, MPEG4, VP9
Audio formats supported	AAC, FLAC, MP3, WAV
Image formats supported	BMP, GIF, HEIF, JPEG, PNG
Subtitle formats supported	ASS, SMI, SRT, SSA, SUB, TXT
Dolby Vision	Y
Game features	Auto Low Latency Mode (ALLM), HGiG, Variable Refresh Rate (VRR)
USB recording	N
Backlight dimming technology	Micro Dimming
AMD FreeSync	Y
AMD FreeSync type	FreeSync Premium
NVIDIA G-SYNC	Y
Calman Ready	Y
NVIDIA G-SYNC type	G-SYNC Compatible
Parental control	Y
USB playback	N
Ports & interfaces
HDMI ports quantity	4
PC in (D-Sub)	N
HDMI version	2.1
Audio Return Channel (ARC)	Y
HDCP	Y
HDCP version	2.3
Ethernet LAN (RJ-45) ports	1
USB 2.0 ports quantity	2
Digital audio optical out	1
Headphone outputs	1
RF ports quantity	1
Common interface Plus (CI+)	N
Consumer Electronics Control (CEC)	EasyLink
Management features
Voice control	Y
Electronic Programme Guide (EPG)	Y
Programming period	8 dag(en)
Picture mute (for radio)	Y
ECO mode	Y
Auto power off	Y
Sleep timer	Y
Works with Amazon Alexa	Y
Works with the Google Assistant	Y
Works with Samsung Bixby	N
Power
Energy efficiency class (SDR)	F
Energy consumption (SDR) per 1000 hours	134 kWu
Power consumption (standby)	2 W
Energy efficiency class (HDR)	G
AC input voltage	100 - 240 V
AC input frequency	50/60 Hz
Energy saving mode	Y
Energy consumption (HDR) per 1000 hours	141 kWu
Energy efficiency scale	A to G
Brand-specific features
Philips technologies (AV/TV)	3 Sided Ambilight, Ambilight, Gamebar 2.0, P5 AI Perfect Picture Engine, Works With Control4, Works With Google Assistant, Works With Matter, Works with Amazon Alexa
Supplier features
Country of origin	Poland
Technical details
Expanded Polystyrene (EPS) packaging weight	2019 g
Sound technology	Dolby Atmos
HEVC support	Y
Processor	P5 AI Intelligent Gen 8
Weight & dimensions
Width (with stand)	1723 mm
Depth (with stand)	316 mm
Height (with stand)	1059 mm
Weight (with stand)	36000 g
Width (without stand)	1723 mm
Depth (without stand)	79 mm
Height (without stand)	991 mm
Weight (without stand)	35500 g
Stand width	801 mm
Packaging data
Desktop stand	Y
Cables included	AC
Handheld remote control	Y
Smart Remote included	Y
Quick start guide	Y
Manual	Y
Package width	1950 mm
Package depth	200 mm
Package height	1170 mm
Package weight	45100 g
Plastic packaging weight	2119 g
Package type	Box
Package weight	45.1 kg
Paper packaging weight	6650 g
Logistics data
Export Control Classification Number (ECCN)	EAR99
Customs product code (TARIC)	8528724000
Other features
Hybrid Log-Gamma (HLG)	Y
Light sensor	Y
Stand weight	500 g
IR pass-through	Y
Picture mode	Auto Film and Filmmaker Mode, Calman, Calman Autocal Ready and Manual Calibration, Crystal Clear, ECO, Filmmaker mode, Game, Home Cinema, MEMC / FRC Embedded, Micro Dimming Perfect, Monitor, Personal, Perfect Natural Motion
HDMI	Y
Bandwidth	48 GHz
Stand	Metal satin chrome soap bar arch stand
Smart TV applications	Disney+, HBO, Netflix, YouTube, Amazon Prime Video, BBC iPlayer, NFT-app
Aerial input	Downfiring
User memory	32 GB
DVB-T2 tuner	Y