98" Pro BRAVIA LCD 780nit


In stock
€ 5.393,72
€ 6.526,40 incl 21% VAT
Experience absolute picture quality with Sony’s flagship professional 4K display with Sony XR processing.

Supreme picture quality and brightness in our largest screen size
It’s BRAVIA at its brightest and biggest. Designed to perform flawlessly in demanding professional environments, super-size 98” BRAVIA BZ50L boasts cutting-edge technology and installation-friendly features. With 780 nit brightness, cinematic color, contrast and a huge viewing angle plus doubled memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.

Spectacular 780 nit brightness, and more
Brighter is better. In busy retail showrooms or corporate lobbies, 98” BRAVIA shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.

High refresh rate
98” BRAVIA sports a 4K 120Hz panel, teamed with XR Motion Clarity and Motionflow XR to express fast paced on-screen movement with unprecedented smoothness, clarity and realism.

Richer, more lifelife color
XR Triluminos Pro color technology expresses an even wider palette of exquisitely lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.

Cognitive Processor XR
The world’s first picture processor with cognitive intelligence understands how humans really see the world. 98″ BRAVIA with Cognitive Processor XR opens up an unprecedented viewing experience that immerses you even more deeply in the scene.

Discover an even wider palette of beautifully natural colors with extended hue and saturation, vivid shades, and realistic textures.

Cognitive Processor XR accesses vast amounts of picture data, intelligently recreating lost details and texture with upscaled image sources.

XR Motion Clarity analyzes scene data to ensure on-screen action stays smooth, bright, and clear without blur, even in fast-moving scenes.

With XR Contrast Booster, bright areas are brighter and dark areas darker, adding depth to scenes without lost highlights or shadow details.

Professionally designed for flexible installation
Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. 98” BRAVIA is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments.

Lighten the load
98” BRAVIA BZ50L weighs around 20 kg less than the previous 100” 100BZ40J model, lightening the load on installation teams.

Safer carrying
Ergonomically positioned lower horizontal levels are easy to grab, making lifting easier and more comfortable.

Easier access
The ability to carry BRAVIA vertically (portrait style) gives easier access to elevators and stairways.

Side mounted terminals
All signal connections – including audio, video, networking, control and USB ports – are mounted on the side of the display to simplify installation.

Subtle logo positioning
The Sony logo is discreetly positioned on the edge of the display’s beautifully slim 20 mm bezel. So there’s nothing to distract your audience from immersive, super-size images.

Portrait and tilt
Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.

Robust Usability
The BRAVIA FW-98BZ50L contains a host of useful functions for business, such as purpose driven applications and setting customization to make daily work more efficient.

Professional Settings
BRAVIA makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote-control functions, remove labels, and block buttons to avoid tampering when the screen’s being used in public spaces. Customize and store display settings, then copy them easily from display to display via USB flash memory.

Simple signage
Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been easier. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos copied onto a USB stick memory when it’s slipped into BRAVIA. It’s that simple.

Meet more easily
Get Google Meet from Google Play Store, and pair BRAVIA with a compatible webcam for easy video meetings on the big 98” screen.

Simple screen mirroring
Easily mirror content wirelessly from your own handheld device onto BRAVIA with in-built support for Apple AirPlay and Google Chromecast.

Flexible content layout
In-built support for HTML5 lets you use BRAVIA to display interactive signage content without needing a dedicated set-top box, media player, or PC. On-screen content can be freely laid out using 4K video, still images, or even with the HDMI input.

Get great pictures fast
Forget fiddling with display settings – focus on getting amazing results without fuss. One Step Setting offers presets tuned to your environment, including meeting room, vivid signage, natural signage and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings and more.

Large 32 GB internal storage
The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. 98” BRAVIA doubles internal storage from 16 GB to a generous 32 GB – giving loads more room on board to hold apps, photos, videos and digital signage.

Sustainability in every scene
With growing demand for ever larger TVs and Professional Displays, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realizing efficiency gains from product development right through to watching TV and viewing displays.

Explore BRAVIA display solutions
There’s a full range of display solutions from Sony – including BRAVIA 4K HDR professional displays, projectors and LED video walls – to meet your most exacting business requirements.

Spark shoppers’ imaginations with colorful visuals and informative signage.

Enrich learning in university lecture halls, auditoriums and school classrooms.

Corporate Workspaces
Take visual communications to the next level in boardrooms, lobbies, and meeting spaces.


Product id 894369
Brand Sony
Partnr FW-98BZ50L
EAN/UPC code 4548736150027
Display diagonal 98 inch
LED backlight Y
LED backlighting type Direct-LED
Display resolution 3840 x 2160 Pixels
Display brightness 780 cd/m²
HD type 4K Ultra HD
Touchscreen N
Native aspect ratio 16:9
Response time 6.5 ms
Contrast ratio (typical) 5000:1
Contrast ratio (dynamic) 700000:1
Viewing angle, horizontal 178 °
Viewing angle, vertical 178 °
Display diagonal (metric) 248.9 cm
Motion interpolation technology XR Motion Clarity
Colour saturation 95 procent
Supported graphics resolutions 3840 x 2160, 4096 x 2160
Native refresh rate 120 Hz
High Dynamic Range (HDR) technology Dolby Vision, High Dynamic Range 10 (HDR10), Hybrid Log-Gamma (HLG)
High Dynamic Range (HDR) supported Y
Haze rate 2 procent
Panel type VA
Supported video modes 480p, 720p, 1080i, 1080p, 2160p
RGB colour space DCI-P3
Ports & interfaces
HDMI ports quantity 4
DVI port N
USB port Y
USB ports quantity 2
Ethernet LAN Y
Ethernet LAN (RJ-45) ports 1
Wi-Fi Y
Composite video in 1
Audio (L/R) in 1
Audio (L/R) out 1
RS-232C Y
Built-in speaker(s) Y
Number of built-in speakers 4
RMS rated power 40 W
Design Digital signage flat panel
Product colour Black
Placement supported Indoor
Orientation Horizontal/Vertical
VESA mounting Y
Panel mounting interface 600 x 400 mm
Anti-glare screen N
Purpose Universal
Multicast support Y
Wi-Fi Direct Y
Apple AirPlay support Y
Dolby Vision Y
Hybrid Log-Gamma (HLG) Y
High Dynamic Range 10 (HDR10) Y
Operating hours (hours/days) 24/7
HDCP version 2.3
Power consumption (typical) 505 W
Power consumption (standby) 0.5 W
Energy efficiency class (SDR) E
Energy efficiency class (HDR) G
Energy consumption (SDR) per 1000 hours 154 kWu
Energy consumption (HDR) per 1000 hours 223 kWu
Energy efficiency scale A to G
Computer system
Computer system Y
Internal storage capacity 32 GB
Operating system installed Android 10
Video formats supported 3GPP, ASF, AVC, AVCHD, AVI, HEVC, MKV, MOV, MP4, MPEG1, MPEG2, MPEG2-PS, MPEG2-TS, MPEG4, VC-1, VP8, WEBM, WMV, XAVC S, XVID
Audio formats supported FLAC, LPCM, MP3, WAV, WMA
Image formats supported JPEG, MJPEG
Google applications Google Chromecast
Weight & dimensions
Display width 2199 mm
Display depth 85 mm
Display height 1255 mm
Display weight 67200 g
Packaging data
Package width 2330 mm
Package depth 283 mm
Package height 1394 mm
Package weight 91000 g
Other features
Display technology LCD